While it may seem like a brave new world out there for home business entrepreneurs, fear not…
All things evolve over time… Animals, humans, the land, beliefs… And even companies and business models!
It’s simply a necessity if one is to survive. When something can’t adapt to the rest of the world’s evolutionary process, it becomes extinct. This is as true for MLM as it was for the dinosaurs, typewriters, and most recently, analog television.
MLM ignores the most powerful marketing arena on the planet: the media. Even if affiliates wanted to advertise on television or the radio, or send out professional direct marketing mailers, they don’t have the means to do so.
Most affiliates don’t have the money to engage in the one marketing strategy that could actually bring them a strong customer base.
Let’s talk about a real solution to having to deal with rejection and massive downline attrition on an almost daily basis… There’s a little-known breakthrough business model that’s starting to pick up momentum that’s easily 25 times more powerful than MLM or Network Marketing.
But the best part is this obscure business model was designed from its very inception for people who don’t like to sell. However, if you DO decide to refer others, there are some really great benefits for that too, but it’s completely optional.
In other words, we’re talking about something that has major mass appeal, and it’s called…
A 21st Century Business Model
When you remove all the negatives that are usually associated with building a traditional MLM or Network Marketing business, you’re left with something that has massive appeal to the majority of people in North America who are non-marketers or sales types.
I call this the “path of least resistance.” When you remove the resistance, you have something that most people will naturally be attracted to and follow through on.
Welcome to the end of old-fashioned and outdated opportunities.
But first, a little history lesson…
Ever heard of Co-Op Advertising? Co-Op Advertising, by simple definition, allows someone like you and I to partner with a company (or manufacturer) in their advertising and marketing efforts. We pay small percentages of the advertising costs and get to share a requisite percentage of the profits. That’s a pretty simple concept, isn’t it?
This type of scenario allows you and I to profit from the brand awareness and resources of a large company. In fact, last year, over $33 billion was spent in Co-Op Advertising, so this is no small niche concept, but it doesn’t really have all the pieces of the puzzle in place for what most home business entrepreneurs like us are looking for – long-term residual income.
A “Cooperative Marketing” business model on the other hand, is much more powerful than Co-Op Advertising.
It’s actually been around for several years already, but is quickly becoming THE solution for the challenges facing network marketers and home business entrepreneurs in the Internet age, and here’s why:
It’s a well known fact that fortunes are being made by selling high demand products on radio and television, especially those products that appeal to the ever expanding (and aging) baby-boomer market.
It sounds simple in theory. Develop a great product; give it massive media exposure, and bingo, the big money rolls in. True, national media is a powerful way to build wealth. But unfortunately, it’s economically out of reach for most entrepreneurs.
In Cooperative Marketing, you get to enjoy the benefit of sharing in the company’s revenue – but you’re able to significantly lower your risk and financial exposure. Why is this important? Because you only participate after a company has acquired the customer, not before.
You see, in a Cooperative Marketing business model, your dollars buy you (or in some cases you earn) the lifetime profit-share rights to those customers and the resulting commissions from any future purchases they make. By participating in such a model, you are utilizing the very same methods Fortune 500 companies use to build a HUGE customer base.
Simply put, you can accumulate acquired customers from a Cooperative Marketing company and earn (or in some cases purchase) the lifetime profit-rights to the residual earnings of future purchases by those customers. Best of all, this can even be done part-time and on a very reduced involvement level.
And just to be clear, even though some Cooperative Marketing companies may pay commissions on multiple tiers, the Cooperative Marketing model is NOT the same as MLM, Network Marketing, or Direct Sales, in that you don’t have to ram something down people’s throats to make it work.
There’s absolutely nothing wrong with getting paid on multiple tiers of commissions, that’s not the problem. In fact, many businesses in the real estate and insurance industries have paid their agents this way for years.
What we’re talking about here is an alternative to these other business models that can work for everyone, and work very well. Let me explain how and why…
Let’s go back for a moment to the most popular business model in the home business industry: Network Marketing or MLM. The single biggest challenge of ANY traditional MLM business has always been acquiring customers and keeping those customers re-ordering over and over again.
The idea of “Do it once and get paid for life” has been nothing more than an empty pipe dream for most people in the home business industry until now, courtesy of the Cooperative Marketing business model. That being said it’s imperative that you gather as much information as you can so that you can honestly evaluate the long term profitability of ANY legitimate home business opportunity. To do so there are many objective factors to consider so therefore to assist you in doing this I recommend you download the FREE report at: http://www.mlmmythbusters.net Skipping this could be a HUGE financial misstep because there’s no escaping this sobering fact: Over 97% of the people who join any home-based business fail. During this frustrating journey, the overwhelming majority of them spend much more than they ever make, so be sure to do everything you can to prevent becoming yet another statistic.
About the Author
Bill Walker is the Founder and CEO of Sierra Sunset Enterprises. With over two decades of experience in home-business entrepreneurism, Bill has often used the educational skills he utilized for 14 years as a classroom teacher, to mentor and train thousands currently running a home business, or those that are considering such a venture. To learn more about Bill or to contact him directly, visit: http://www.whoisbillwalker.com